Market Share by Top Websites

1 NetAffiliation is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to NetAffiliation in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 163 other categories.

2 AdAction is leading in Science, Social Sciences, Banking, Automotive Industry and 11 other categories.

Geography

1 NetAffiliation is leading in most countries, including France, Brazil, Portugal, Spain and 73 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 12 other countries.