Market Share by Top Websites

1 NetAffiliation is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 AdAction is leading in Top 100K Sites.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 160 other categories.

2 AdAction is leading in Marketing & Advertising, Science, Social Sciences, Banking and 16 other categories.

Geography

1 NetAffiliation is leading in most countries, including France, Lao People's Democratic Republic, Brazil, Portugal and 100 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 17 other countries.