Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, News & Media and 177 other categories.

2 AdAction is leading in Science, Social Sciences, Marketing & Advertising, Consumer Electronics and 10 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Spain, Brazil and 155 other countries.

2 AdAction is leading in Norway, Sweden, Netherlands, Denmark and 4 other countries.