Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 125 other categories.

2 Open AdExchange is leading in File Sharing.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 68 other countries.

2 Open AdExchange hasn't got a lead over AdAction in any country.