Market Share by Top Websites

1 AdAction is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Optimatic is still behind AdAction in all market share segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 98 other categories.

2 Optimatic is leading in Online, Fashion & Modeling, Investing and Gardening.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 46 other countries.

2 Optimatic is leading in United States, Israel, Kenya and Malawi.