Market Share by Top Websites

1 AdAction is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimatic is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 108 other categories.

2 Optimatic is leading in Online, Fashion & Modeling, Web Design and Gardening.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 50 other countries.

2 Optimatic is leading in United States, Israel, Singapore, Philippines and 2 other countries.