Market Share by Top Websites

1 AdAction is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimatic is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Science and 108 other categories.

2 Optimatic is leading in Online and Products & Shopping.

Geography

1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 49 other countries.

2 Optimatic is leading in Canada, Israel, Portugal, Chile and 5 other countries.