Market Share by Top Websites

1 AdAction is leading in Top 1M Sites and The Entire Web.

2 Optimatic is leading in Top 100K Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 104 other categories.

2 Optimatic is leading in Games, Video Games, Online, Fashion & Modeling and 3 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 33 other countries.

2 Optimatic is leading in United States, Israel, Algeria, Canada and 13 other countries.