AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Science and 98 other categories.
Parrable is leading in Adult, Beauty & Fitness, Relationships & Dating, Cooking & Recipes and 22 other categories.
Parrable is leading in most countries, including China, United States, Canada, Italy and 36 other countries.
AdAction is leading in Norway, Sweden, Netherlands, Denmark and 30 other countries.