Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Parrable is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 106 other categories.

2 Parrable is leading in Cooking & Recipes, Food & Grocery Retailers, Fashion & Modeling, Nursery & Playroom and 11 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 38 other countries.

2 Parrable is leading in United States, China, Mexico, Canada and 8 other countries.