Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Parrable is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Social Sciences and 89 other categories.

2 Parrable is leading in Food & Drink, Cooking & Recipes, Online Marketing, Chemicals and 18 other categories.


1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 32 other countries.

2 Parrable is leading in China, United States, Canada, Hong Kong and 26 other countries.