Market Share by Top Websites

2 AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 68 other categories.

2 Platform161 is leading in Travel, Real Estate, Sports, Technology News and 46 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Denmark, Spain and 38 other countries.

2 Platform161 is leading in Netherlands, Germany, Turkey, Belgium and 14 other countries.