Market Share by Top Websites

1 Platform161 is leading in Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdAction is still behind Platform161 in all market share segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Science and 71 other categories.

2 Platform161 is leading in Autos & Vehicles, News & Media, Career & Education, Automotive Industry and 39 other categories.


1 Platform161 is leading in most countries, including Netherlands, Turkey, Germany, Spain and 32 other countries.

2 AdAction is leading in Norway, Sweden, Denmark, United States and 21 other countries.