Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 63 other categories.

2 Platform161 is leading in Travel, Real Estate, Technology News, Sports and 50 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Denmark, United States and 33 other countries.

2 Platform161 is leading in Netherlands, Turkey, Spain, Germany and 19 other countries.