Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdAction is still behind Platform161 in all market share segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, News & Media, Travel and 64 other categories.

2 AdAction is leading in Business & Industry, People & Society, Marketing & Advertising, Internet & Telecom and 54 other categories.


1 Platform161 is leading in most countries, including Netherlands, Brazil, Turkey, Germany and 34 other countries.

2 AdAction is leading in Sweden, Norway, Denmark, Japan and 23 other countries.