Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 57 other categories.

2 Platform161 is leading in Shopping, News & Media, Travel, Real Estate and 49 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Denmark, United States and 30 other countries.

2 Platform161 is leading in Netherlands, Spain, Turkey, Germany and 24 other countries.