AdAction is leading in Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, News & Media and 61 other categories.
Platform161 is leading in Shopping, Travel, Real Estate, Technology News and 46 other categories.
AdAction is leading in most countries, including Sweden, Norway, Denmark, United States and 37 other countries.
Platform161 is leading in Netherlands, Germany, Turkey, Belgium and 16 other countries.