Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Travel, Autos & Vehicles and 67 other categories.

2 AdAction is leading in Business & Industry, Shopping, People & Society, Marketing & Advertising and 63 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Denmark, United Kingdom and 36 other countries.

2 Platform161 is leading in Netherlands, Germany, Spain, Turkey and 35 other countries.