Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdAction is still behind Platform161 in all market share segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Social Sciences, Science and 59 other categories.

2 Platform161 is leading in Arts & Entertainment, Autos & Vehicles, News & Media, Travel and 55 other categories.


1 Platform161 is leading in most countries, including Netherlands, Germany, Spain, Turkey and 36 other countries.

2 AdAction is leading in Norway, Sweden, Denmark, United States and 22 other countries.