Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdAction is still behind Platform161 in all market share segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Internet & Telecom, Travel and 68 other categories.

2 AdAction is leading in Business & Industry, People & Society, Shopping, Marketing & Advertising and 54 other categories.


1 Platform161 is leading in most countries, including Netherlands, United States, Brazil, Turkey and 42 other countries.

2 AdAction is leading in Norway, Sweden, Denmark, Finland and 21 other countries.