Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 62 other categories.

2 Platform161 is leading in Shopping, News & Media, Travel, Real Estate and 53 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Denmark, United States and 29 other countries.

2 Platform161 is leading in Netherlands, Germany, Spain, Turkey and 23 other countries.