AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 68 other categories.
Platform161 is leading in Travel, Real Estate, Sports, Technology News and 46 other categories.
AdAction is leading in most countries, including Sweden, Norway, Denmark, Spain and 38 other countries.
Platform161 is leading in Netherlands, Germany, Turkey, Belgium and 14 other countries.