Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, News & Media, Travel and 62 other categories.

2 AdAction is leading in Business & Industry, People & Society, Internet & Telecom, Marketing & Advertising and 55 other categories.


1 Platform161 is leading in most countries, including Netherlands, Brazil, Turkey, Germany and 32 other countries.

2 AdAction is leading in Sweden, Norway, Denmark, Japan and 23 other countries.