AdAction is leading in Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 70 other categories.
Platform161 is leading in Travel, Real Estate, Sports, Technology News and 42 other categories.
AdAction is leading in most countries, including Sweden, Norway, Denmark, Spain and 37 other countries.
Platform161 is leading in Netherlands, Germany, Turkey, Belgium and 16 other countries.