Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Music & Audio, Sports and 78 other categories.

2 AdAction is leading in Business & Industry, People & Society, Shopping, Internet & Telecom and 61 other categories.

Geography

1 Plista is leading in most countries, including Germany, Poland, Netherlands, China and 39 other countries.

2 AdAction is leading in Sweden, Norway, Denmark, United States and 22 other countries.