Market Share by Top Websites

1 Plista is leading in Top 10K Sites and Top 100K Sites.

2 AdAction is leading in Top 1M Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Science, Social Sciences and 78 other categories.

2 Plista is leading in News & Media, Arts & Entertainment, Sports, People & Society and 49 other categories.


1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 34 other countries.

2 Plista is leading in Germany, Poland, China, Australia and 29 other countries.