Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdAction is still behind Plista in all market share segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Music & Audio, Sports and 76 other categories.

2 AdAction is leading in Business & Industry, People & Society, Shopping, Internet & Telecom and 57 other categories.


1 Plista is leading in most countries, including Germany, Poland, Netherlands, China and 29 other countries.

2 AdAction is leading in Sweden, Norway, Denmark, United States and 25 other countries.