Market Share by Top Websites

1 AdAction is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Plista is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, Food & Drink, E-commerce & Shopping and 17 other categories.

2 Plista is leading in Arts & Entertainment, Community & Society and Games.


1 AdAction is leading in most countries, including Norway, Sweden, United States, Netherlands and 76 other countries.

2 Plista is leading in Poland, Germany and Switzerland.