Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites.

2 AdAction is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 68 other categories.

2 PointRoll is leading in People & Society, News & Media, Health, Autos & Vehicles and 64 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 38 other countries.

2 PointRoll is leading in United States, Canada, India, United Kingdom and 22 other countries.