AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 71 other categories.
PointRoll is leading in People & Society, News & Media, Health, Religion & Spirituality and 60 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 35 other countries.
PointRoll is leading in United States, India, Canada, Brazil and 16 other countries.