Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites.

2 AdAction is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, News & Media, Health, Religion & Spirituality and 66 other categories.

2 AdAction is leading in Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 65 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 38 other countries.

2 PointRoll is leading in United States, Canada, India, Australia and 13 other countries.