Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites and Top 100K Sites.

2 AdAction is leading in Top 1M Sites.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, News & Media, Health, Autos & Vehicles and 68 other categories.

2 AdAction is leading in Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 66 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 30 other countries.

2 PointRoll is leading in United States, Canada, India, Russia and 21 other countries.