AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 68 other categories.
PointRoll is leading in People & Society, News & Media, Health, Autos & Vehicles and 66 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 37 other countries.
PointRoll is leading in United States, Canada, India, Russia and 19 other countries.