Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 100 other categories.

2 Popin is leading in News & Media, Celebrities & Entertainment News, Adult, Video Games and 19 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 41 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, United States and 14 other countries.