Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 92 other categories.

2 Popin is leading in News & Media, Celebrities & Entertainment News, Video Games, Newspapers and 23 other categories.

Geography

1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, United States and 26 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 24 other countries.