AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
ReachLocal has better usage coverage in more websites categories. Including Business & Industry, Construction & Maintenance, Health, Autos & Vehicles and 74 other categories.
AdAction is leading in Shopping, Arts & Entertainment, Science, Social Sciences and 67 other categories.
ReachLocal is leading in most countries, including United States, Australia, Canada, United Kingdom and 44 other countries.
AdAction is leading in Norway, Sweden, Netherlands, Denmark and 32 other countries.