AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
ReachLocal has better usage coverage in more websites categories. Including Business & Industry, Construction & Maintenance, Health, Autos & Vehicles and 81 other categories.
AdAction is leading in Arts & Entertainment, Social Sciences, Science, Marketing & Advertising and 61 other categories.
ReachLocal is leading in most countries, including United States, Australia, Canada, United Kingdom and 47 other countries.
AdAction is leading in Norway, Sweden, Netherlands, Denmark and 26 other countries.