AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 73 other categories.
Reklamport is leading in Arts & Entertainment, People & Society, News & Media, TV & Video and 39 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 48 other countries.
Reklamport is leading in Turkey, Greece, Kuwait, Armenia and one other country.