Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Shopzilla is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Science and 93 other categories.

2 Shopzilla is leading in Cooking & Recipes, Animal Products & Service, Home & Garden, Running and 15 other categories.


1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 40 other countries.

2 Shopzilla is leading in United States, Canada, Pakistan, Ghana and 10 other countries.