Market Share by Top Websites

1 Silverpop is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to Silverpop in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 66 other categories.

2 Silverpop is leading in People & Society, Death, Health, Travel and 58 other categories.

Geography

1 Silverpop is leading in most countries, including United States, United Kingdom, Canada, Australia and 34 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 27 other countries.