Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites and The Entire Web.

2 AdAction is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 96 other categories.

2 SmartContext is leading in Chats & Forums, Food & Drink, Cooking & Recipes, Video Games and 12 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 44 other countries.

2 SmartContext is leading in Poland, United Kingdom, Czech Republic and Belarus.