Market Share by Top Websites

1 SmartContext is leading in The Entire Web.

2 AdAction is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, News & Media and 87 other categories.

2 SmartContext is leading in Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 30 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 36 other countries.

2 SmartContext is leading in Poland, United Kingdom, Russia, Ukraine and 10 other countries.