Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SmartContext is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Science and 104 other categories.

2 SmartContext is leading in Video Games, Chats & Forums, Cooking & Recipes, Humor and 6 other categories.


1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 42 other countries.

2 SmartContext is leading in Poland, Ukraine, Timor-Leste, United Arab Emirates and 5 other countries.