Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SmartContext is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Social Sciences and 95 other categories.

2 SmartContext is leading in People & Society, Video Games, Games, Chats & Forums and 8 other categories.

Geography

1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 39 other countries.

2 SmartContext is leading in Poland, Viet Nam, Ukraine, Australia and 9 other countries.