Market Share by Top Websites

1 Sojern is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind Sojern in all market share segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 93 other categories.

2 Sojern is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 35 other categories.


1 Sojern is leading in most countries, including United States, Canada, United Kingdom, Mexico and 80 other countries.

2 AdAction is leading in Norway, Sweden, Netherlands, Denmark and 10 other countries.