Market Share by Top Websites

1 Sojern is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to Sojern in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 93 other categories.

2 Sojern is leading in Travel, Accommodation & Hotels, Tourism, Autos & Vehicles and 35 other categories.

Geography

1 Sojern is leading in most countries, including United States, Canada, United Kingdom, Mexico and 75 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 10 other countries.