Market Share by Top Websites

1 Sojern is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to Sojern in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, E-commerce & Shopping, News & Media and 10 other categories.

2 Sojern is leading in Travel & Tourism, Food & Drink, Arts & Entertainment, Sports and 6 other categories.

Geography

1 Sojern is leading in most countries, including United States, France, Canada, Italy and 111 other countries.

2 AdAction is leading in Norway, Sweden, Netherlands, Denmark and 7 other countries.