Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdAction is still behind Sprinkle in all market share segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Internet & Telecom and 73 other categories.

2 Sprinkle is leading in Arts & Entertainment, News & Media, Sports, Newspapers and 41 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, United States and 35 other countries.

2 Sprinkle is leading in Spain, Denmark, Italy, Slovakia and 12 other countries.