Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Science, Social Sciences and 65 other categories.

2 Sprinkle is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 55 other categories.

Geography

1 Sprinkle is leading in most countries, including Czech Republic, Slovakia, Spain, Denmark and 33 other countries.

2 AdAction is leading in Norway, Sweden, Netherlands, Germany and 31 other countries.