Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind Sprinkle in all market share segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Internet & Telecom and 82 other categories.

2 Sprinkle is leading in Arts & Entertainment, People & Society, News & Media, Music & Audio and 59 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Germany and 50 other countries.

2 Sprinkle is leading in Czech Republic, Slovakia, Poland, Denmark and 21 other countries.