Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Internet & Telecom and 77 other categories.

2 Sprinkle is leading in News & Media, Arts & Entertainment, Sports, Newspapers and 45 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, United States, Germany and 29 other countries.

2 Sprinkle is leading in Slovakia, Czech Republic, Spain, Denmark and 17 other countries.