Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Marketing & Advertising and 72 other categories.

2 Sprinkle is leading in Arts & Entertainment, News & Media, Music & Audio, Sports and 53 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, United States, Germany and 31 other countries.

2 Sprinkle is leading in Czech Republic, Slovakia, Denmark, Spain and 22 other countries.