Market Share by Top Websites

1 Sproutable is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to Sproutable in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Internet & Telecom and 79 other categories.

2 Sproutable is leading in Arts & Entertainment, News & Media, TV & Video, Movies and 36 other categories.

Geography

1 Sproutable is leading in most countries, including United States, India, Pakistan, Viet Nam and 60 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 18 other countries.