Market Share by Top Websites

1 Sproutable is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to Sproutable in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Marketing & Advertising and 76 other categories.

2 Sproutable is leading in Arts & Entertainment, News & Media, TV & Video, Computer & Electronics and 38 other categories.

Geography

1 Sproutable is leading in most countries, including United States, Pakistan, India, Viet Nam and 56 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 21 other countries.