Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 119 other categories.

2 Total Media is leading in Gay, Lesbian, & Bisexual, Genealogy, Womens Interests, Computer Security and 2 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 63 other countries.

2 Total Media is leading in Israel, Australia, Greece, South Korea and 5 other countries.