Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, People & Society and 195 other categories.

2 AdAction is leading in Social Sciences, Science, Miniatures, Catering and 4 other categories.

Geography

1 TradeTracker is leading in most countries, including Netherlands, Finland, Belgium, Poland and 91 other countries.

2 AdAction is leading in Sweden, Norway, Japan, Malaysia and 4 other countries.