Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Travel & Tourism, E-commerce & Shopping, Lifestyle, Computers Electronics & Technology and 18 other categories.

2 AdAction is leading in Heavy Industry & Engineering.


1 TradeTracker is leading in most countries, including Netherlands, Belgium, Spain, Germany and 83 other countries.

2 AdAction is leading in Norway, Sweden, Malaysia, Estonia and 16 other countries.