Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind TradeTracker in all market share segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Arts & Entertainment and 178 other categories.

2 AdAction is leading in Science, Social Sciences, Miniatures, Graphics & Multimedia Tools and 5 other categories.


1 TradeTracker is leading in most countries, including Netherlands, Finland, Hungary, Belgium and 78 other countries.

2 AdAction is leading in Sweden, Norway, Japan, Viet Nam and 8 other countries.