Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind TradeTracker in all market share segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, People & Society and 190 other categories.

2 AdAction is leading in Science, Social Sciences, Miniatures and E-Commerce.


1 TradeTracker is leading in most countries, including Netherlands, Finland, Belgium, Germany and 93 other countries.

2 AdAction is leading in Sweden, Indonesia, Korea Republic, Malaysia and 3 other countries.