Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, People & Society and 193 other categories.

2 AdAction is leading in Science, Social Sciences, Medicine, Catering and 3 other categories.

Geography

1 TradeTracker is leading in most countries, including Netherlands, Finland, Poland, Belgium and 94 other countries.

2 AdAction is leading in Sweden, Norway, Bangladesh, Moldova and 4 other countries.