Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind Turn in all market share segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Travel and 172 other categories.

2 AdAction is leading in Science, Social Sciences, Newspapers, Casinos and 8 other categories.


1 Turn is leading in most countries, including United States, Japan, United Kingdom, Italy and 93 other countries.

2 AdAction is leading in Sweden, Norway, Denmark, Croatia and 4 other countries.