Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Undertone Networks is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 110 other categories.

2 Undertone Networks is leading in Sports, Law & Government, Basketball, Performing Arts and 20 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 50 other countries.

2 Undertone Networks is leading in United States, United Kingdom, Canada, India and 18 other countries.