Market Share by Top Websites

1 AdAction is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Undertone Networks is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 94 other categories.

2 Undertone Networks is leading in News & Media, Sports, Basketball, Law & Government and 26 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 41 other countries.

2 Undertone Networks is leading in United States, United Kingdom, India, Brazil and 15 other countries.