Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vocus is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 97 other categories.

2 Vocus is leading in Health, Software, Animation & Comics, Online Marketing and 29 other categories.


1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 46 other countries.

2 Vocus is leading in United States, Canada, Philippines, United Arab Emirates and 3 other countries.