1
AdAction is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
2
Yahoo Overture is leading in Top 10K Sites.
1
Yahoo Overture has better usage coverage in more websites categories. Including Computers Electronics & Technology, Food & Drink, News & Media, Arts & Entertainment and 9 other categories.
2
AdAction is leading in Lifestyle, E-commerce & Shopping, Sports, Finance and 7 other categories.
1
AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 45 other countries.
2
Yahoo Overture is leading in Japan, United States, South Korea, Philippines and 37 other countries.