Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Science, Social Sciences and 68 other categories.

2 Yieldlab is leading in Arts & Entertainment, News & Media, Internet & Telecom, Sports and 57 other categories.

Geography

1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 36 other countries.

2 Yieldlab is leading in Germany, Austria, France, Russia and 25 other countries.