Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdAction is still behind Yieldlab in all market share segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Science, Social Sciences and 67 other categories.

2 Yieldlab is leading in Arts & Entertainment, News & Media, Sports, People & Society and 64 other categories.


1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 39 other countries.

2 Yieldlab is leading in Germany, Austria, Switzerland, Ukraine and 16 other countries.