AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Internet & Telecom and 82 other categories.
YuMe is leading in People & Society, Arts & Entertainment, Sports, TV & Video and 35 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 36 other countries.
YuMe is leading in United States, Spain, Argentina, India and 21 other countries.