Market Share by Top Websites

1 AdAction is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, News & Media and 84 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, Sports, TV & Video and 40 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 31 other countries.

2 YuMe is leading in United States, Spain, Mexico, Russia and 26 other countries.