Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 165 other categories.

2 AdAction is leading in Marketing & Advertising, Social Sciences, Consumer Electronics, Banking and 13 other categories.

Geography

1 YuMe is leading in most countries, including France, United States, Mexico, Spain and 156 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 8 other countries.