Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Internet & Telecom and 76 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, Sports, TV & Video and 34 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 38 other countries.

2 YuMe is leading in United States, Spain, India, Mexico and 20 other countries.