Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Internet & Telecom and 83 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, Sports, TV & Video and 35 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 33 other countries.

2 YuMe is leading in United States, Spain, Mexico, Canada and 19 other countries.