Market Share by Top Websites

1 adapex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to adapex in all segments.

Websites Categories

1 adapex has better usage coverage in more websites categories. Including Computers Electronics & Technology, Arts & Entertainment, Games, News & Media and 19 other categories.

2 Microsoft adCenter Conversion hasn't got a lead over adapex in any websites category.

Geography

1 adapex is leading in most countries, including United States, Italy, India, France and 49 other countries.

2 Microsoft adCenter Conversion is leading in Puerto Rico.