In terms of market share, AdaptiveBlue SmartLinks is clearly lagging behind, losing to apptap in all segments.
AdaptiveBlue SmartLinks has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Books & Literature and 82 other categories.
apptap is leading in Consumer Electronics.
AdaptiveBlue SmartLinks is leading in most countries, including United States, United Kingdom, Japan, Canada and 19 other countries.
apptap is leading in Romania and Korea Republic.