Market Share by Top Websites

1 Buzzfeed is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdaptiveBlue SmartLinks is clearly lagging behind, losing to Buzzfeed in all segments.

Websites Categories

1 AdaptiveBlue SmartLinks has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Books & Literature and 47 other categories.

2 Buzzfeed is leading in News & Media, Humor, TV & Video, Internet & Telecom and 42 other categories.


1 Buzzfeed is leading in most countries, including United States, Canada, United Kingdom, Germany and 25 other countries.

2 AdaptiveBlue SmartLinks is leading in Thailand, Japan, United Arab Emirates, Bosnia and 2 other countries.