Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Sports and 111 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 37 other categories.


1 Adara is leading in most countries, including United States, France, Spain, Japan and 70 other countries.

2 Ad Butler is leading in United Kingdom, Mexico, South Africa, Denmark and 31 other countries.