Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Decisive is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 85 other categories.

2 Ad Decisive is leading in TV & Video, Computer & Electronics, Celebrities & Entertainment News, Magazines & E-Zines and 8 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 85 other countries.

2 Ad Decisive is leading in Somalia, Madagascar, Guinea and Central African.