Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Decisive is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 98 other categories.

2 Ad Decisive is leading in TV & Video, Celebrities & Entertainment News, Magazines & E-Zines, Soccer and 4 other categories.


1 Adara is leading in most countries, including United States, France, United Kingdom, Spain and 94 other countries.

2 Ad Decisive is leading in Cote d Ivoire, Ghana and Central African.