Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Sports, Arts & Entertainment, Soccer, Shopping and 80 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 53 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 83 other countries.

2 Ad Spirit is leading in Germany, Austria, Bulgaria, Estonia and 3 other countries.