Market Share by Top Websites

1 AdMob is leading in The Entire Web.

2 Adara is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 80 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 38 other categories.


1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 45 other countries.

2 AdMob is leading in Indonesia, Japan, Italy, Russia and 25 other countries.