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Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Adara is clearly lagging behind, losing to Adobe Media Optimizer in all segments.
1
Adobe Media Optimizer has better usage coverage in more websites categories. Including Vehicles, Arts & Entertainment, Sports, Finance and 16 other categories.
2
Adara is leading in Travel & Tourism, Community & Society, Jobs & Career and Adult.
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Adara is leading in most countries, including Japan, Spain, France, India and 61 other countries.
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Adobe Media Optimizer is leading in United States, Australia, Canada, United Kingdom and 36 other countries.