Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdvertPro is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 76 other categories.

2 AdvertPro is leading in Adult, News & Media, Real Estate, Health and 49 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Great Britain, Russia and 106 other countries.

2 AdvertPro is leading in Norway, South Africa, Turkey, Panama and 10 other countries.