Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdvertPro is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 AdvertPro has better usage coverage in more websites categories. Including Adult, News & Media, People & Society, Real Estate and 62 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 58 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 77 other countries.

2 AdvertPro is leading in South Africa, Norway, Turkey, Bahrain and 8 other countries.