Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdvertServe is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 AdvertServe has better usage coverage in more websites categories. Including Business & Industry, People & Society, News & Media, Shopping and 97 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 33 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 61 other countries.

2 AdvertServe is leading in Russia, Turkey, Brazil, Ukraine and 23 other countries.