Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AMP Platform is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 AMP Platform has better usage coverage in more websites categories. Including Business & Industry, People & Society, Autos & Vehicles, Car Buying and 117 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 22 other categories.


1 Adara is leading in most countries, including France, Spain, United Kingdom, Canada and 74 other countries.

2 AMP Platform is leading in United States, Pakistan, Bangladesh, Venezuela and 9 other countries.