Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AMP Platform is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 AMP Platform has better usage coverage in more websites categories. Including Business & Industry, People & Society, Autos & Vehicles, Car Buying and 108 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 30 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 81 other countries.

2 AMP Platform is leading in Brazil, Philippines, Venezuela, Pakistan and 7 other countries.