Market Share by Top Websites

1 AvantLink is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adara is clearly lagging behind, losing to AvantLink in all segments.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Sports, Hobbies & Leisure, Lifestyle, Food & Drink and 15 other categories.

2 Adara is leading in Travel & Tourism, Community & Society, Jobs & Career and Adult.

Geography

1 AvantLink is leading in most countries, including United States, Canada, United Kingdom, India and 67 other countries.

2 Adara is leading in Japan, Spain, France, Italy and 34 other countries.