Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrightInfo is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 90 other categories.

2 BrightInfo is leading in Marketing & Advertising, Computer & Electronics, Software, Online Marketing and 12 other categories.


1 Adara is leading in most countries, including United States, France, United Kingdom, Spain and 92 other countries.

2 BrightInfo is leading in Ethiopia, Ghana, Guyana, Armenia and one other country.