Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 84 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Automotive Industry, Music & Audio and 19 other categories.


1 Adara is leading in most countries, including United States, France, United Kingdom, Spain and 89 other countries.

2 Cobalt Group is leading in Mexico, Venezuela, Pakistan, Puerto Rico and 4 other countries.