Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Arts & Entertainment and 64 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 29 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 81 other countries.

2 Cobalt Group is leading in Canada, Mexico, Cameroon, Kyrgyzstan and one other country.