1
Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Conversant Ad Server is clearly lagging behind, losing to Adara in all segments.
1
Conversant Ad Server has better usage coverage in more websites categories. Including Computers Electronics & Technology, Arts & Entertainment, Games, Science & Education and 15 other categories.
2
Adara is leading in Travel & Tourism, Community & Society, Food & Drink, Jobs & Career and one other category.
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Adara is leading in most countries, including United States, Japan, Spain, France and 59 other countries.
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Conversant Ad Server is leading in United Kingdom, Italy, China, Germany and 40 other countries.