Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adara is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 142 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 15 other categories.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Brazil, Spain and 71 other countries.

2 Adara is leading in France, Japan, Thailand, United Arab Emirates and 28 other countries.