Market Share by Top Websites

1 DataXu is leading in The Entire Web.

2 Adara is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Autos & Vehicles and 141 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 13 other categories.

Geography

1 DataXu is leading in most countries, including United States, Brazil, United Kingdom, Germany and 54 other countries.

2 Adara is leading in France, Spain, Japan, Thailand and 32 other countries.