Market Share by Top Websites

1 DataXu is leading in Top 1M Sites and The Entire Web.

2 Adara is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 137 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 14 other categories.


1 Adara is leading in most countries, including France, Canada, United Arab Emirates, Japan and 50 other countries.

2 DataXu is leading in United States, Spain, United Kingdom, Brazil and 37 other countries.