Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Adara is still behind DataXu in all market share segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 141 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 26 other categories.


1 DataXu is leading in most countries, including United States, United Kingdom, Brazil, Spain and 52 other countries.

2 Adara is leading in France, Japan, Canada, Russia and 51 other countries.