Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Dedicated Media is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 100 other categories.

2 Dedicated Media is leading in Fitness, Beauty & Fitness, Banking, Energy and 3 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 91 other countries.

2 Dedicated Media is leading in Zimbabwe.