Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 100K Sites.

2 Adara is leading in Top 10K Sites and Top 1M Sites.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 78 other categories.

2 DoubleClick AdExchange is leading in News & Media, Music & Audio, TV & Video, Newspapers and 23 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 76 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey and Finland.