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Adara is leading in Top 1M Sites and The Entire Web.
2
DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.
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DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Science & Education, Food & Drink and 12 other categories.
2
Adara is leading in Travel & Tourism, Community & Society, Lifestyle, Jobs & Career and 4 other categories.
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Adara is leading in most countries, including United States, Japan, Spain, United Kingdom and 57 other countries.
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DoubleClick AdExchange is leading in France, Germany, India, Turkey and 37 other countries.