Market Share by Top Websites

1 Adara is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 81 other categories.

2 DoubleClick AdExchange is leading in News & Media, Sports, Health, Universities & Colleges and 45 other categories.

Geography

1 Adara is leading in most countries, including United States, France, United Kingdom, Russia and 102 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 7 other countries.