Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind Adara in all market share segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 73 other categories.

2 DoubleClick AdExchange is leading in News & Media, Music & Audio, TV & Video, Adult and 24 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 69 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey and Egypt.