Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ghostery is still behind Adara in all market share segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 82 other categories.

2 Ghostery is leading in Finance, Computer & Electronics, TV & Video, Car Buying and 37 other categories.


1 Adara is leading in most countries, including United States, France, United Kingdom, Spain and 89 other countries.

2 Ghostery is leading in Kenya, Cambodia, Kiribati and Iran.