Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ghostery is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 88 other categories.

2 Ghostery is leading in Finance, TV & Video, Car Buying, Games and 35 other categories.

Geography

1 Adara is leading in most countries, including United States, France, United Kingdom, Russia and 108 other countries.

2 Ghostery is leading in Tokelau, Bhutan, Mauritius and Kyrgyzstan.