1
Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, GroupM Server is clearly lagging behind, losing to Adara in all segments.
1
Adara has better usage coverage in more websites categories. Including Travel & Tourism, Community & Society, Food & Drink, Sports and 19 other categories.
2
GroupM Server is leading in Games.
1
Adara is leading in most countries, including United States, Japan, Spain, France and 91 other countries.
2
GroupM Server is leading in Poland, Belize and Nigeria.