Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 Adara is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 56 other categories.

2 GroupM Server is leading in Arts & Entertainment, People & Society, Internet & Telecom, Movies and 31 other categories.


1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 66 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Austria and 7 other countries.