Market Share by Top Websites

1 gumgum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adara is clearly lagging behind, losing to gumgum in all segments.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 224 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Airlines & Airports, Car Rentals and 3 other categories.

Geography

1 gumgum is leading in most countries, including United States, France, Poland, Mexico and 182 other countries.

2 Adara is leading in Cayman Islands, Saint Lucia, Malta, Guernsey and 3 other countries.