Market Share by Top Websites

1 Adara is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HookLogic is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 88 other categories.

2 HookLogic is leading in Shopping, General Merchandise, Sports, Consumer Electronics and 10 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 82 other countries.

2 HookLogic is leading in Lithuania, Latvia, Iceland and Estonia.