Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HOTWords is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel & Tourism, Community & Society, Food & Drink, Sports and 14 other categories.

2 HOTWords is leading in Arts & Entertainment, Games, Science & Education, Health and 2 other categories.

Geography

1 Adara is leading in most countries, including United States, Japan, Spain, France and 83 other countries.

2 HOTWords is leading in Brazil, Portugal, Peru, Chile and 11 other countries.