Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites and Top 1M Sites.

2 Adara is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, People & Society and 117 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 38 other categories.

Geography

1 Adara is leading in most countries, including United States, France, United Kingdom, Russia and 71 other countries.

2 Improve Digital is leading in Sweden, Montenegro, Italy, Netherlands and 44 other countries.