Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites and Top 1M Sites.

2 Adara is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 111 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 37 other categories.

Geography

1 Adara is leading in most countries, including United States, France, United Kingdom, Japan and 60 other countries.

2 Improve Digital is leading in Italy, Sweden, Netherlands, Norway and 33 other countries.