Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Adara is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Shopping, Music & Audio and 68 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 47 other categories.


1 Adara is leading in most countries, including United States, France, United Kingdom, United Arab Emirates and 51 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Germany and 28 other countries.