Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adara is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Shopping, Music & Audio and 69 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 49 other categories.

Geography

1 Adara is leading in most countries, including United States, France, United Kingdom, Germany and 60 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Italy and 23 other countries.