Market Share by Top Websites

1 Improve Digital is leading in Top 1M Sites and The Entire Web.

2 Adara is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 101 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 30 other categories.

Geography

1 Adara is leading in most countries, including United States, France, United Kingdom, Japan and 51 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Italy and 35 other countries.