Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, InMobi is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 76 other categories.

2 InMobi is leading in Internet & Telecom, Computer & Electronics, Mobile Developers, Music & Audio and 13 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 77 other countries.

2 InMobi is leading in Indonesia, Azerbaijan, Iran, Bangladesh and one other country.